Can You Match Their Price?

I went to dinner with my wife the other night at Ruth’s Cris.
Steak House. As the waiter was waiting to take our order I
asked if they could price match a with a McDonald’s meal.
Why not? You can order a burger for dinner at both places
and it will fill you up the same right? So why not ask if they
price match?

Before you think I’m nuts, this is not a true story, I would never
ask that question at any restaurant and I don’t think you would
ether. I’m just proving a point.

Why do people go to a restaurants like Ruth’s Cris, stay at
a 5 star resort like the Four Seasons or rent a fancy stretch limo
to go from point A to point B. One reason…A special occasion.
For special occasions consumers choose the best service and
finest quality.
Why don’t we ask The Four Season’s to price match the
Comfort Inn?
Why is flying first class cost more money than flying coach?
The difference is quality and service. There’s no comparison.

Walmart will price match with it’s competitors the exact same
product with the same quantity and brand. Apples to apples.
In this case the cheaper is the better value.

For most brides this may be the first time planning a wedding. It
could also be the first time you’ve ever needed to book a DJ.
Just about any DJ you ask will tell you their most popular question
from a potential bride is “what are your rates?” In most cases looking
for the cheapest price thinking all DJ’s are the same.
If your a DJ that quotes prices up front, you just turned that bride
into a price shopper, while turning  your services into a commodity.

Brides don’t really know what else to ask since this is a first for them.
As a wedding professional you should have a better answer for them
instead of just simply quoting a price.

No two weddings are exactly the same.
Since each bride has different needs, tastes, and wants,
each wedding I perform is different. Every DJ is different too.
If all DJ’s were the same and offered the same service, you would
expect all DJ’s to charge the same price. If not you should ask to
price match.

Brides want the finer things when it comes to their wedding and
will spend hours searching a comparing items i.e. wedding gowns,
flowers, and linens. Then meet with several photographers to
view portfolios, and go through different tastings to find the right
caterer, not to mention the time visiting many different wedding
venues to find the perfect location. They do this because they
want to see what their getting first before they buy, and what
will fit to their style and taste.
A wedding DJ should be no different.

A wedding DJ is a personalized service, each DJ will provide a
different level of talent, experience, quality of service to your
event. DJ’s are not commodities, and they are all very are different
from one another.For these reasons you will see a huge disparity
in pricing.

When searching for wedding entertainment keep in mind the price
you pay will be equivalent to the quality of service you receive.
If you pay above average for a wedding DJ you should expect
great party.
Don’t expect a top tier experienced full time professional to price
match with part-time amateur, and don’t expect that amateur
to give you great quality service.

Not only is a wedding a special occasion but one of the biggest days
of your life. If you want the best for that one special day expect to
pay more. Figure out what your top priorities are and budget more
for them if you want better quality and service.
The general rule is… You get what you pay for.

In this case the cheapest DJ is not the better value.

Mark Sanchez
www.PhoenixDJ.net

How Much Do You Charge?

When I get calls or e-mails from potential clients,
the number one most common question I get is,
“How much do you charge”

It would seem to make sense since most Brides look
at DJ’s as just another wedding vendor. However a DJ
is a personalized service not a commodity, e.i. cake,
wedding gown, food. Also Brides really don’t know what
else to ask.

Entertainment is a talent base business. Each DJ will bring
a different level of talent, experience, and expertise to your
wedding. This is how truly great professional mobile DJ’s will
base their pricing.

“Find out what makes a DJ worth his fee.”
There’s nothing wrong with asking about price, but you
should make it your last question. By giving out a price,
it’s just that, nothing but numbers. A price will not tell
you anything about the DJ’s talent, experience, expertise,
and unique services.

“You get what you pay for.”
I’m sure you’ve heard that statement before.
It couldn’t be more true in the wedding business.

Remember DJ’s are not created equal. Today anybody
can buy music & cheap equipment and be a self proclaimed
DJ. Once they figure out how to use, and get very familiar
with the equipment they become self proclaimed professional
mobile Disc Jockey’s.
Just because I know how to use a computer doesn’t
mean I’m a professional computer programmer.
There’s much more to it then that.

“But I’m on a budget.”
No question, weddings are expensive no matter what
your budget is. Trust me, I know you have a budget.
Everybody is on a budget, unless your marrying Donald
Trump.
Ask yourself…. how you want your wedding to be
remembered?
Every bride will spurge on at least one thing for their wedding.
When I ask Brides & Grooms to describe your wedding
in 3 words, the one word I hear most every time is “FUN”.
Good entertainment = “fun, yet entertainment is usually
falls on the bottom of priorities when hiring vendors for
a wedding.
Good entertainment is not cheap, and cheap entertainment
is not good.

A bad movies don’t last playing in the theaters long.
The great movies remain playing for an extended time.
If your DJ/ entertainment is not good your guests will
leave early. One thing your guests will always remember
about your wedding is ether how much fun it was, or
they had to leave early because the entertainment was bad.

The cheaper DJ is not the better value. What we all
really want is the best value for our money.

If the pictures were your top priority, I don’t think
you would have a friend take pictures with a Polaroid.
If the food is your priority, I don’t think you would
have KFC cater your wedding.
If the wedding gown is your priority, you wouldn’t
buy a dress from K-Mart.

If having fun is your priority, don’t have a friend DJ
your wedding, or look for the lowest priced DJ.
I promise you will be very disappointed.

This is a once-in-a-lifetime event, and one of the
biggest days of your life. I would think you would want
to get it right the first time.
There are no do-overs with weddings…unless…
Mark Sanchez
(602) 509-0519
www.ProfessionalMobileEnt.com